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JUNIOR CALCIUM is a delicious, chewable tablet which provides children with calcium for strong bones and strong teeth.

Calcium is an essential mineral for children's development and growth. It's important that children are provided with a calcium-rich diet from early on since this is when more than 99 per cent of the body's calcium is laid in to build strong teeth and bones. This process is usually ends by the teen years.

Bone calcium begins to decrease in adulthood and progressive loss of bone occurs with age, particularly in women. It's this reason children need to lay down a strong bone foundation throughout their growing years. Encouraging children to eat foods high in such as milk, cheese and yoghurt, will help ensure they maintain greater bone mass in adulthood. Children, especially girls, who do not consume enough calcium during their growing years, are at greater risk of developing osteoporosis later in life.

If blood calcium levels are low (due to poor calcium intake), calcium is drawn from the bones in an attempt to maintain normal cell function. Thus, adequate dietary calcium is a critical factor in maintaining a healthy skeleton.

Although calcium is the nutrient consistently found to be most important for strong bone mass and preventing osteoporosis, adequate vitamin D intake is also required for optimal calcium absorption. One of the best ways to get enough vitamin D is from daily exposure to the sun. Milk and some soy and rice milks are fortified with vitamin D.

More than 85 per cent of girls and 60 per cent of boys aged 9 to 18 fail to get their daily recommended amount of calcium. Even more worrying, kids who drink soft drinks and other caffeinated beverages are getting even less Calcium into their bodies since these drinks interfere with the body's ability to absorb and use calcium.

So, since you love your children, give them Junior Calcium tablets daily.


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